One of the challenges for any author is editing. Traditional publishing houses have full-time editing staffs, but the author had better edit her manuscript pretty thoroughly before submitting or the publishing house won't want the book anyway. And for indie authors (like me), everything the publishing house would do is up to the author herself: editing, cover design, layout, marketing....
So what is editing anyway? And why is it necessary? Short answer, editing means that the story is told in a way to engage the reader, without sloppy mistakes or contradictions that will pull the reader out of the story. Here's an example of the opening of a story that could sure use some editing (I've made this up, but unfortunately a lot of indie-published books have the same problems).
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Sue was very bootiful. she long hare; and blue eyes.
"One day sue go shoping for booty products on sail, oh look! say Sue its' the rite shade for my brown eye,' And a good prize. She bouhgt some makup and went home she was so happy!
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Okay, you would doubtless stop reading right there, and a story that started like this would be, I'm afraid, beyond redemption. But even good writers need an editor, at a minimum a well educated friend or family member who will read carefully and be able to make critical comments when needed (the author of course has to be able to take criticism). A professional editor can also be hired, but plan to spend a lot of money. Before hiring someone, the author needs to figure out what kind of editing is needed. There are several kinds.
Content Editor. This is mostly for non-fiction or fiction set in a real time and/or place where accuracy matters. You don't want the hero to look up at the Empire State building while walking through Chicago, or have a historical novel about the court of Henry VIII set in the seventeenth century. Similarly, a non-fiction book about battles of the Civil War should not discuss their use of bazookas. These are the kind of things that make readers put down a book in disgust.
Developmental Editor. This can be a very important person, and a friend/family member who reads widely in your genre can work well. A developmental editor addresses such issues as having the story start with something interesting happening, or suggesting that another scene is needed to make the transition between when the guy and gal meet and when they declare their undying love, or pointing out unnecessary scenes where the characters just stand around having boring conversations, or urging the author, who has been building up to the big climax for 100 pages, have the crisis not resolved so quickly and easily. Sometimes a developmental editor will get over-excited and suggest major plot changes, which the author is free to reject, but remember that the editor is also a reader, and readers like and expect certain kinds of scenes and events.
Continuity Editor. This is a variation of a developmental editor, keeping track of the story's continuity. They watch for things like the hero wondering about something he had explained to him the chapter before, or the heroine's eyes changing color inexplicably, or the scene changing in the middle of a conversation from the characters driving down the highway to eating in a diner without any indication of how they got there (this can happen if the author originally set the scene in a diner, then decided it would be more interesting if they were driving, and didn't entirely follow through). For a mystery, the continuity editor also makes sure that there are clues throughout but that they are obscure enough that the hero solves the mystery before the reader does.
Line Editor. Here the editor is looking at sentences, to assure that there is a variation of kinds of sentence, that the same word isn't repeated unnecessarily, and that there are no obvious grammatical mistakes or misused words.
Copy Editor. A copy editor may be the same person as a line editor, but they are looking mostly for minutiae, for misplaced punctuation (as in the example above), or missing words, or misspelled words (like booty for beauty or sail for sale). This may seem trivial, and some authors say, "Who cares about a few typos? it's the story that counts." But there are plenty of readers who will return a book for a refund or decide never to read a particular author again if the typos mount up. No author wants that. (And typos are the kiss of death for anyone trying to interest a traditional publisher--they're looking for reasons to reject, so don't make it easy for them).
For those deciding to hire an editor for money, start by having them edit a sample or one chapter. See how well author and editor can work together. If you're not satisfied, pay them for what they did and try with someone else.
But at last your book will be finished! And after editing and polishing you decide to self-publish. The self-publishing platforms (like KDP for Amazon or Nook Press for Barnes & Noble) give you step by step instructions for formatting and uploading, but what happens next? I've written a book that gives you tips, available from Amazon, "Know your Self Publishing."
© C. Dale Brittain 2022