Showing posts with label ebook promotion. Show all posts
Showing posts with label ebook promotion. Show all posts

Wednesday, October 7, 2020

Fantasy Book Covers

For those of you who enjoy my fantasy books, you'll be interested to learn that I'm finishing a new book in my "Starlight Raven" series (aka Yurt the Next Generation). It's not quite finished yet, but I've got a cover! 

As indie authors as we are called (independent author/publishers) have proliferated, writing and selling both ebooks and paperbacks, a parallel industry has grown up, to edit books or format them or illustrate them. I edit and format my own books, but my graphic artist skills aren't up to painting my own covers. (I've got some covers that are based on my photographs, but I have never, just for example, been able to take a photo of a purple flying beast whose skin becomes an air cart.)

So I've gone to the company "EbookLaunch" for the covers for my "Starlight Raven" series. Dane, who did the previous two covers in the series, is doing "The Sapphire Ring." Getting a picture that shows what you want goes through several stages, starting with a sketch.
Then the picture is colored in, and finally the whole cover emerges.

A book cover is an illustration of the book, but that's not really its purpose in life, and sometimes it won't even illustrate a specific scene. Rather, its purpose is to suggest the genre of the book (for example, you are unlikely to look at this and think space exploration or pirate story or a near-future political thriller), and to intrigue the potential reader. With luck this person will dip into the book, like how it's written, and buy the book. 

So if the cover seems intriguing, look forward to the book! 

 © C. Dale Brittain 2020

Monday, March 13, 2017

Ashes of Heaven

I've got a new ebook that's just come out!  It's quite different from anything I've previously published and is titled Ashes of Heaven.


The brief description is "Passion and betrayal in mythic Cornwall."  It's based on the old Celtic stories of Tristan and Isolde but with my own twist.  Lots of love and tragedy and sword fights.  Also people between the sheets--it is not the PG world of Yurt.

It's available from Amazon both as an ebook and as a paperback and is also available on all other major ebook platforms.  Here's a teaser from the opening:

PART ONE - Brothers and Sisters

I
The passenger stood by the railing, watching the shore slowly emerge from darkness as the eastern sky lightened from grey to yellow.  A light breeze came up with the dawn, tugging at his cloak until he pulled it tighter around him.  Behind him, the sailors emerged from the hold, yawning, and began unfurling the sails.  It was too early for shouting or song, and they belayed the lines and raised the anchor in silence.

As the ship began to move, the water murmuring against its side, the passenger gestured toward the captain.  The captain came to him at once.  The man had paid enough that the voyage would have been worthwhile even without the cargo.  He had been a model passenger, giving no trouble, never sick, eating the same hard biscuits as the crew without complaint, even though demanding better for the woman and little girl who accompanied him.  But something about him always seemed to suggest that ferocity waited just beneath his good manners.

“Is this the coast of Cornwall?” the man asked, his voice soft with the accents of the south.  His hair and eyes were black, his chin clean-shaven in the southern style, and his cloak of patterned silk, but a two-handed broadsword was strapped across his back, and his boots were heavily worn with long use.  He, the woman, and the girl had come aboard with no more luggage than the clothes on their backs—and a heavy pouch of gold.

“This is still Bretagne,” the captain answered.  “We will cross to Cornwall tomorrow, and from there it will be on to Eire.  The journey will be over in another week.”

The man nodded, and when he seemed to have nothing more to say, the captain excused himself and went up to the prow.  The water was foaming now along the sides of the ship, and the rigging hummed as the sun rose over the coast of Bretagne.

The passenger caught a flicker of motion from the corner of his eye and turned, quick as a cat, one hand already on the knife in his belt.  But then he smiled, slipped the knife back, and beckoned.  “Are you feeling better, Brangein?”

The little girl emerged from behind a coil of rope.  Her curly hair was tangled, half hiding her bright black eyes.  “Yes, I felt much better as soon as Isolde gave me the potion.  But it’s stuffy in the cabin.  And I can hardly wait to see Eire.”

“Only a few more days, little cousin.  Another week is all, the captain tells me.”  He pulled her over to stand beside him, under a fold of his cloak.  She was shivering; the early morning sun had done nothing yet to dispel the night’s chill.  “Is my sister still asleep?”

Brangein nodded.  “I tried not to wake her.”  The two watched in silence for several minutes as the jagged black rocks of the coast slid by.  At one point a line of standing stones marched across the thin grass of a headland and right down into the sea.  Seabirds sailed overhead, their calls high and mournful.

Brangein went to the rail and put her head back to watch them.  Their broad circles and the steady movement of the ship under her feet made her dizzy, but she did not look away, only clung to the railing until it was slippery under her hands.  For a moment, looking straight up into the morning sky, she felt as though she had shaken free of ship and sea and might herself soar on the salt wind.

When her neck grew stiff and she looked down again, Isolde had emerged from the cabin and was standing beside her brother.  She was nearly as tall as he was, black-haired like him, with the same suggestion of carefully restrained ferocity.  She wore a necklace of silver besants and silver rings on all her fingers.

“I am sick of this ship, Morold,” she said, though in a low voice, that none but they might hear.  “Could you not have chosen some court closer than Eire?”

“Closer courts might be better informed of affairs in the south,” he said with a shrug.  “And we know the king of Eire is unmarried.  A few more days, and you will never have to sail anywhere again.”

“I like sailing,” piped up Brangein, slipping back to Morold’s side.  “I like seeing new places.”

“Eire will be new,” he promised, and bent to give her a one-armed hug and tousle her hair.

Suddenly she pointed, her arm emerging from under his cloak.  “Look at the castle!”

The castle emerged from behind a promontory, located on its own narrow bay.  Not very wide but very tall, its towers rose toward the sky, far higher than the mast of the ship passing below.  The castle walls were as black as the rocks of the coast, but the roofs were tiled in bright geometric patterns, red and blue and gold.  Everything about it suggested newness, order, and harmony.  Pennants snapped from the highest towers, and a faint line of smoke indicated that someone was cooking breakfast:  something doubtless better than hard and stale biscuits.

“I like that castle,” Brangein announced.  “I want to live there.”  She leaned her chin on the rail, straining to see better, all thought forgotten of flying with the seabirds.  Several boats floated in the bay, none of them rigged.  She spotted no people, but two cows appeared beyond the far side of the castle and wandered off toward pasture.

“That is just a little country castle,” said her cousin with a laugh.  “We’ll be living at the royal court in Eire.  It will be much finer.”

The captain had approached again.  “That is the castle of Parmenie.  If we had been an hour further along the coast at twilight yesterday, we might have anchored in its bay.  Its lord is named Rivalin.  Sometimes when we anchor there he buys goods from our cargo.”

“Lord Rivalin of Parmenie,” said Isolde, turning the words over thoughtfully and looking at her brother.  “Is he married?”

“Not unless he has married very recently,” the captain answered.  “He has not been much at home the last year or two; the castle is maintained by his steward.  The last I heard, Lord Rivalin had quarreled with his liege lord.  He is a fiery young man by all accounts.”

“You would not like that,” said Morold with a wink for his sister.  “A fiery man who quarrels with his liege lord?  Impossible!”


Brangein did not listen to their conversation but continued to watch the distant castle until it disappeared behind another tall headland.


© C. Dale Brittain 2017

Wednesday, June 15, 2016

Indie book promotion

As I discussed in an earlier post, one of the big challenges of publishing as an independent (rather than through one of the Big Six New York publishers) is getting noticed.  No one can buy a book if they don't know it exists.  Standing on the corner with a wheelbarrow full of books, like a stereotypical old-fashioned oyster seller, might work, but only for print (physical) books.  It's not going to work at all for an ebook.

So the first question after a new author publishes an ebook (typically through Amazon, B&N/Nook, iTunes, or Kobo) is, "How can I promote/market my book?"  No one likes to hear, "It's a ton of work and probably will have minimal results."  "There must be a secret!" they insist.  No, if there was a secret, either we'd all be doing it (in which case it wouldn't be secret), or else the few who had figured out the Secret would guard it with their lives, not wanting to dilute its effect.

It's actually simple and not secret all.  First, write a book that's as good as you can make it, including editing, cover, and description, as well of course as excellent content.  Make sure it's in a popular genre (tip, romance, SF/fantasy, and mystery/thriller usually do OK, poetry and children's books do not).  Then let everyone you know (especially on social media) know about it.  Then hope the Sales Fairies drop a big load of fairy dust on you.  Then write more books, even better than the first.  ("Your results may vary.")

Social media promoting can be difficult because, if your Facebook is nothing but "Buy my book!" no one will bother checking it out.  Same goes for Twitter.  I blog (well, duh, you say as you read my blog), but I doubt I get many sales of my books as a result.  Most people who come to the blog just seem to want to know about medieval farm animals (or, as one person recently asked, "Why were chickens sacred in the Middle Ages?"--hard to know how to answer that one….)

This is why promotion companies have sprung up.  Authors give them money, and they send out an announcement of a Special Sale on an ebook to a mailing list made up of people who have specifically asked to be notified of books on sale in their favorite genre.  This is targeted selling at its best, much better than randomly tweeting "Buy my book!" to anyone left on your Twitter feed.

The biggest and best (and most expensive) is Bookbub.  In the fantasy genre, they have roughly 1.8 million folks on their mailing list, and they anticipate that, on average, about 1800 of these will buy a particular book as a result of their mailing.  This is 1/10 of 1%, even though the recipients of the promotion email specifically asked to be notified, and indicates why most authors' own random mass blasts don't have much effect.

But 1800 sales in a couple days is good.  It is believed that a decent proportion of all Amazon ebook sales are due to a Bookbub promotion.  Sale of a first book in a series will, if the book's any good, lead to follow-on sales for the rest of the series, at full price.  This is why authors line up to give Bookbub lots of money.  There are other, less expensive promoters of this sort, but BB has by far the biggest mailing list.  They can afford to be very picky about which books they promote, which in fact helps, because the recipients of the emails know the books have been pre-screened for decent writing.  (Though some good books never get picked!)

I had a Bookbub promotion this weekend, A Bad Spell in Yurt on sale as an ebook for only 99 cents, on Amazon and other e-tailers.  As the first in the Royal Wizard of Yurt series, it's the gateway drug to the rest of my books.  I managed to sell over 2500 copies at the sale price, so I'm hoping that readers will want to continue with the whole series.

© C. Dale Brittain 2016