Kindle Unlimited

 As I have discussed earlier on this blog, self-publishing ("indie" publishing) is a complicated process.  The author has to not only write the book, but themselves do (or hire) the editing, the formatting, the procuring of covers, and the actual publishing, to say nothing of keeping track of royalties.  And of course there's then advertising to make sure anyone knows your book exists.  Indie books almost never show up in stores, so no one is going to stumble across it wandering around Fred's Corner Bookstore.

The publishing platforms on which indie authors publish their books have issues of their own to deal with.  (Amazon's KDP has come to dominate the market, but Apple, B&N, and Kobo still have a decent share of e-readers.)  The whole idea is that there are "no gatekeepers," so they aren't going to check for quality of prose or story line or even basic sentence structure, but they don't want plagiarism or raw pornography or words sliding off the page of a paperback.  The platforms want to keep the best authors, those whose books are selling thousands of copies, and figure out how to maximize their own profits (harder when a number of indie books are, shall we say, a bit on the weak side).

Amazon has hit upon "Kindle Unlimited."  Indie authors can decide to enroll their ebooks in the program, in return for a promise to make sure their ebooks are exclusively on Amazon, no other ebook platform.  Voracious readers can then sign up for Kindle Unlimited, pay their $12 a month fee, and read as many ebooks from the program as they want.

These ebooks are officially borrowed, not bought, and the readers can only have ten of them "checked out" at once (and if they stop paying their $12 a month they all disappear from their Kindle).  The authors get paid, not the royalties they'd get from an outright sale, but a fee based on how many pages the KU borrower read.  (How do the bots know?  They know things.)

Romance readers especially, those who may read four or five books a week, love KU.  Why spend $3 or $4 to buy an ebook when for only $12 a month they can read a new book every day - or even more!  Find an author you like, and blast through their entire list.  Readers of other genres of fiction are often the same.

I've recently started an experiment, making my whole "Royal Wizard of Yurt" series available through Kindle Unlimited.  The series (6 novels, 3 novellas, 3 omnibus volumes) has been out for a while, so at this point my faithful fans have pretty much read them all.  So this is an experiment to see if I can get some new fans.  "A Bad Spell in Yurt," the first book in the series, is the gateway drug to all my fiction.

So far the experiment has been working well.  Even though I've done zero promotion, a number of KU members have found and read their way through the whole series.  An additional, unexpected but welcome result has been a number of people who have bought the whole series outright.  Can't tell if these are people who borrowed and read the books, then decided they wanted to have copies to keep forever, or if they're friends, ones who don't have KU memberships, and were told the books were Really Good by their KU friends (fine friends, there).  Either works for me!

So if you're a KU member who's been reading my blog for years but never got around to reading "Bad Spell," give it a try!  Here's the US link (also available in other countries).

https://www.amazon.com/dp/B004S2CPM2

The story is about a young wizard, fresh out of wizards' school, who becomes Royal Wizard in the tiny kingdom of Yurt. He has no idea what he's doing, being just glad to have graduated after all that embarrassment with the frogs, but he cheerfully rises to the challenges.  After all, he's not a very good wizard, but Yurt isn't a very big kingdom.

© C. Dale Brittain 2024